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Why Smart People Don't Know How to Market
As an educated professional, your success is based on what you know, your education, your intelligence, and your creativity. Even if youre just start.... read more »
Writing To Overpower Your Competition
"We don't have any competition. We're a truly a one-of-a-kind company." I've heard that line from clients for years. I wish it were true, but it's si.... read more »
The Art of Marketing of Ice Cubes to Eskimos
How can you take a basic product and add pizzazz to your marketing? How can you add buzz to your simple product and elevate yourself above the compet.... read more »
Magic Of Direct Response Website
For a web site to make the most money it must be a direct response web site. That does not mean that sites with contents do not make money. But for a.... read more »
Finding New Customers For Your Business
Getting new customers inside your business is sometimes a hard job. Once you get them there, you need to take every advantage. A would-be holdup man.... read more »
The 4 Critical Moments in the Buyer's Mind
The key to understanding the how to sell anything is understanding what goes through a potential buyers mind. By tapping into their thought process, .... read more »
The Secret Wealthy Small Business Owners Know That The Rest Of You Don't
Systems Make Your Life Enjoyable, Simple and Prosperous Travis and I talk about systems a lot. Why? Because systematic processes are vitally importan.... read more »
Product Marketing Strategy: How Do You Use a Product Table to Focus Your Market Growth?
The other day, I held a seminar for a network of small businesses to help them define their strategies for market growth. Even though the businesses .... read more »
Direct Mail Cycles and What You Can Do About it
If you run a business, which sends out advertising thru mailers such as Money Mailer or Coupon Savers and you offer some sort of discount you will no.... read more »
Large One?
Here's a proven, and truly easy way to start increasing your sales, immediately. All you need to do is add these 2 words to your selling system, and .... read more »
New Marketing And Promotional Ideas
New marketing and promotional ideas! Free! Most are related to internet-based businesses, but even those can usually be adopted in some way to other .... read more »
Marketing 101: Helping the Customer
Marketing is not over when the campaign is in full swing. You need to be available to make adjustments and answer questions from your target prospect.... read more »
Aftermarket
Since it costs you about 1/4 as much to sell them additional products/services after you have made them a happy customer, then it behooves you to hav.... read more »

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